Our Story

Back in 2001 we noticed a lack of toy shops that were committed to providing toys that were educational, stimulating and exciting.

We set out to build a toy shop filled with a carefully curated selection of toys that could be passed down over time. With a strong focus on selling toys that could be fixed instead of thrown away, and so instead of buying quantities, you could buy quality.

I'm Isabella, and the "we" are my parents, Sharon and Jack.

It was a wish of Sharons to be able to share Hurley Burley with the rest of Australia, but sadly she passed away in 2012 to Breast Cancer.

I've gotten the opportunity to fulfil Mums passion, and I'm so excited to do so! 

You'll find that we like to do things a little differently, you may be familiar with some of our products but hopefully there are some you've never seen before. We're committed to providing top-notch customer service and enjoy trying to make your life a little easier.

Today we're still committed to bringing you the best in quality, educational, hands-on and exciting toys, books, games and ride-ons. 

If you're ever on the Gold Coast stop by for a play - Jack will put on a puppet-show and I'll challenge you to a speedy card game!

Thank-you for stopping by and we look forward to you joining us in the next chapter of Hurley Burley!